About Us

Founded by Michael and Max

Who have been industry leaders as small business owners and Athletes in the Fitness and Bodybuilding industry for decades. With their free-spirited creativity, they jointly formed this business venture with ICELORD, Inc to create brands that center around quality, fit, and trend at an affordable cost for Athletes. "We pride ourselves on truly understanding how confident fitted shorts into perfect trendy pieces can make competitors feel on stage, and the struggle to find custom fit, so we are proud to carry a range of styles that extend to athletes. The brand is appealing, colorful, and bold with its endless patterns and vibrant prints. We plan to cater to shows across the US and abroad.

ICELORD shorts are one of a kind at its best with more than just the latest trends tailored fit competition wear. Shorts produced by Athlete for Athlete READY TO COMPETE.